Good Numbers. Bad Numbers.
In business, we love metrics. We love to reduce complex situations to simple numbers.Much of the time, metrics are very valuable. They separate the signal from the noise. Sometimes, though, if you're measuring the wrong thing, numbers are useless. And sometimes, they're even worse than useless -- they tell us things that just aren't true.
Knowing the difference can mean the difference between failure and success.
posted by Another Set of Eyes @ 9:31 AM
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